Case Studies

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Boulder, Colorado, USA

RebuildingSeminars.com

Boulder Demographics

  • Population 327,000

  • Median Income: $30k Individual, $72k Household

Student Psychographics

  • Typical Age range: 40 to 75

  • Women to Men: 2/3 women

  • Initiator vs Resister: 1/4 Initiator, 3/4 Resister

  • Divorce Stage: 10% considering, 60% divorcing, 30% divorced

Enrollment Details

  • Class size: 30 to 50 students per class

  • 4 Classes delivered per year in Boulder

  • $799 per student (Often discounted to $699)

The Boulder program is the "original" Rebuilding Seminar. Dr. Bruce Fisher lived in Boulder and curated the program in his hometown. From there it grew into a global program. He traveled the world teaching others the material and how to run the program locally.

75% of students join by referral. Everyone in Boulder County knows about the program. If you are getting divorced it is nearly impossible to not hear, "Oh you are getting divorced? You should do the Rebuilding program."

Estimated Annual Revenue: $100k +

How the Boulder program operates

The Boulder program is run by Bob Manthy, LPCC. He delivers the program and works part time running the program. He has a part time administrative assistant to handle student requests, student assessments, etc. The program relies heavily on volunteers - graduates of the program that want to give back.

Once a month an introduction to the program is offered. It is a 1 1/2 hour class to explain the rebuilding blocks and let prospective students meet the team. This is typically offered on Wednesday nights.

The program nurtures leads by encouraging them to take the Fisher Divorce Adjustment Survey - a self-test that asks 100 questions. The test takes about 10 minutes to complete. Students are then sent their results of how they are doing in 6 key areas. When people see how they are doing often they realize they need the program more than they realize. There is very little "selling" of the program.

Once students join they are greeted and supported by an "army" of volunteers. Graduates of the program help to make sure all students get attention and feel welcome. They also run breakout groups, organized activities outside of class, and provide additional support to students.

Once students complete the program they can join the Graduate Community. There are regular events for graduates, sometimes with more than 100 attendees. It is a chance for them to create new connections with people from other classes.

Upsells (Additional Revenue Options)

Upsells are additional services that are offered to buyers on top of the core class.

Silver Package

  • 10-Week Seminar (3 hrs/week)

  • Weekly social activities

  • Weekly check-in calls

  • Workbook

  • Textbook

  • Graduate Community

  • Pre & post test scores

$897

Gold Package

  • Silver Package AND...

  • 30-minute Consultation

  • Option to make up missed classes

  • 3-month Support Group

  • Additional Workbook

  • Additional Books

$1497

Platinum Package

  • Gold Package AND...

  • 10% discount for graduate programs

  • Email access to facilitators

  • 3 private coaching sessions

$1947

The Boulder Program is very profitable for part time work.

By combining the core program along with these upsells the Boulder program is able to create a steady stream of students with very little advertising costs.

Also, students can sign up for private coaching, outside of the offered packages.

Want MORE revenue?

You can deliver the program more times per year.

OR, you can deliver the program to more than one area.

Ready to start your own program?

Delivering the Fisher Rebuilding Seminar™ to your area is a rewarding experience that you can build a life on. The first step is to submit an application. Then we will find a time to talk with you about the options for delivering a program in your area, the investment, and how to get started.

 

Fisher Rebuilding Seminar™

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